Do you have a dental practice that doesn’t have a website?

We can understand you perfectly.

Your dental practice is either just opening and you can barely get an idea of what a business of this type means, or it is old on the market and all patients know everything they can about your services.

We agree with you that you are not a “technical person”, “it is too expensive” and “involves monthly expenses”, you are “too busy” or “your business is doing well as it is”. And, we agree that you don’t have to grow, you don’t have to diversify your services, make yourself known and digitize yourself, or even have a website.

But pay attention: some older studies showed that 81% of people search online before making any purchase, be it product or service, in 2019 the percentage grew to 97%. And yet, 46% of business owners do not consider it necessary to have an online image. Even if you are one of them, I invite you to read on because the economic situation generated by the 2020 pandemic we believe has affected your business and you had to reinvent yourself and maybe resort to digitalization.

 

A website is the business card that can bring you customers and help you make more money

I am just reminding you that 81% of people search online before making any purchase, read an average of 10.4 reviews of products and services and decide on the recommendations of other people. If you don’t have a website, you have no chance of getting these recommendations. It’s true. You can get recommendations on your Facebook page, but people search mostly in Google, check the website for detailed information and only after this, the Facebook page for news.

The website is online 24 hours a day, 7 days a week, 365 days a year and is there to tell the story of your business when you are not available. Your website is the perfect employee. He doesn’t need a salary, he is always honest, honourable, fair with your clients and it always represents you successfully.

It can add credibility to your dental office

In the digital age, 56% of people do not trust businesses that do not have a website.

So, it is necessary to have a website that can offer credibility to your dental office and help you grow a trustworthy image brand.

The first impression always matters. So, make the first online impression to be the best impression for your dental office!

A website can show your expertise and professional experience you have, as a dentist, to reflect your vast knowledge, performant tools you work with, the methods you are applying in dental treatments, your collaborators and it can educate patients and even automate a part of your business processes.

Display the dental services offered and the prices charged

A website implemented on brand guidelines is there, to offer your client all the information he needs when he needs id. And, you can promote your services with confidence and professionalism.

More, your website can persuade the client to come to your office, to use your services, without you lifting a finger to convince him.

BrightLocal says that young people between 18 and 34 years old expect the business to have a website and are very likely to use its services for this reason.

This means that you have to do everything you can for your website to align with your brand guidelines, to follow the principles and values you want to promote and that the entire visitor experience in the website: branding, design, content, images, videos are created to have a positive impact.

Position yourself in the market and grow your personal brand

A website can make you known, can make your voice heard and can send your message to the ideal customer you want.

A website is a market education tool, a place to provide the necessary answers to your patients or future patients. Use it to build the trust the patient needs to use your services. Make yourself known as a specialist by publishing explanatory articles on the understanding of your ideal patient.

A website is a platform where you can display testimonials from satisfied customers to create a positive image of your brand. 79% of patients read reviews online and believe them.

You need to be found in search engines

Your potential patients are not just walking on the streets in search of the perfect office and the ideal doctor. They actively search for local dental offices in search engines. 93% of online experiences start with a search in the search engine (google for example). And, almost half of them are searches for local companies.

The trend of searches for the word dentist, in the last 10 years, in Romania, shows an increase in interest in this field.

So, you need a well-implemented and search engine optimized website through which your patients can connect with your business.

SEO is a profitable marketing strategy over time

SEO is an acronym for “search engine optimization”. What we can be optimized is a website.

Every business, even a dental office, wants to reduce its marketing and advertising budgets over time. SEO welcomes those entrepreneurs who want to save in the long run and have advertising when budgets do not allow it.

In the short term (6 months -1 year) SEO for your newly built website can be expensive, but in the medium and long term, it proves to be the most cost-effective method of marketing and advertising. A website well optimized for search engines, with information, added periodically, it is possible to maintain its positions in google long after the investment in SEO has been ended.

A well-optimized search engine website will also help you optimize your Google Ads costs because a well-optimized website gets a better score to your ad quality score.

So, if you already have a website, do an SEO audit and redirect a part of your marketing budget to this optimization. If you don’t have a website yet, ask for an offer for your website implementation and don’t forget to mention that you want to have technical SEO already implemented.

The website helps with online and offline marketing campaigns

A website can help you reduce costs by promoting your business through Google Ads, Facebook Ads.

The quality of a website and the content displayed on the website, responsiveness on mobile devices, website speed and user experience on the website are criteria for setting the bid price for paid ads on Google.

Google offers to its customers a lot of free tools for monitoring visits and visitors (Google Analytics), user interaction with the website (Google Search Console), local SEO (Google Business Manager) and all this, integrated into a website helps the marketing strategy and lower costs for promoting your business.

Facebook also offers helpful tools for website integration and marketing budget optimization. Facebook pixel is a code that needs to be added into your website and that helps you monitor paid campaigns on Facebook, create remarketing lists and reach visitors to your site through Facebook. So, using the Facebook pixel, you can reach with ads to those people, potential patients, who have interacted with your website.

The website address displayed on a business card, leaflet, poster or any other physical advertising material may urge the recipient to a visit for information, education and knowledge of the dental office you are running and the services offered.

The website may lead patients to contact you

A website is the perfect place to display the contact details of your dental office or dental clinic.

Display the phone number, callable from the mobile, in visible places (footer and header) of your website.

Use a contact page where to display your address, phone numbers, Whatsapp, Facebook Messenger, email addresses and contact forms. Thus, the patient can contact you using his preferred method.

The whole website can help you keep track of patient appointments and get appointments using forms specially created for this.

Keep in touch with your patients

Use the website to keep in touch with your patients.

Owning a domain as dentaloffice..ro offers you the possibility to have personalized email addresses adapted to the brand, as nume.prenume@numecabinet.ro.

Email addresses are a powerful tool for marketing, connection, engagement and communication. Use smart email addresses and they will educate your patients and make them come back to the website and office with confidence and recommend you on any occasion.

Check that the website is responsive, adapted and functional on mobile devices. Use notification services with confidence so that your website visitor can all notification from your website on their mobile or computer.

Your competition already has a website

We know that you don’t want to compare yourself with your dentist colleagues and generate competition, and you want to work together. This is a beneficial thing and I congratulate you for that.

But, your competitors already have a website They have created an online image and are growing their personal brand, display the dental services they are offering and educate patients, increasing their credibility and capturing patients with each passing minute.

 

In conclusion, you need a website and now it’s easier to get one.

Again, we agree with you that not every person needs a website, but we think that every business needs a well-defined online presence, its own brand and a website.

So let’s talk to see how we can grow your online business!